Search Engine Optimization (SEO)
Search Engine Optimization is a proven method for improving website ranking with search engines such as Google. Many facets go into creating, monitoring and updating a website to achieve correct SEO results.
So, why is SEO so important?
Companies invest thousands a year on advertising efforts that simply cannot be tracked (radio, TV, billboard, newspaper, etc.). Effective SEO, coinciding with assisting tools like google analytics, can track and monitor campaign effectiveness. Statistics show that more and more consumers are going to the internet to search for information, products and services. In November 2011, ComScore, an Internet Analysis Company, reported more than 17 billion searches within the major Search Engines. And Google the top of it all with 65.4% of internet searching. So, with those staggering statistics still on the rise, there is no better time than now to get your company's website to the top.
"62% of search engine users click on a search result within the first page of results, and a full 90% of search engine users click on a result within the first three pages of search results."
- iProspect Search Engine User Behavior Study
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