Looking to improve your advertising reach?  Set aside some of your marketing funds for a little Indiana web design, an existing website redesign or SEO (Search Engine Optimization).  McGlinchy Media & Design can help your website work harder, freshen the appearance or optimize the functionality.  So, as you are planning your 2008 marketing budget, consider contacting us for Indiana Website Design, Indiana Web Development or SEO.

It’s getting close to Christmas and the snow is sputtering about here in Goshen, Indiana.  Most businesses have expounded their marketing budget and are trying to get creative on how to attact those holiday customers.  Rarely do seasonal gimmicks bring along life long customers, but they can bring attention to your company.  Why not look into SEO instead of another seasonal sales gimmick?  SEO is a proven method for activiely pursuing website growth and Search Engine positive ranking.  A few key factors with effective SEO are:

1. Website Development that is intentional and done right.
2. Website Design that is attractive, fast loading and unique.
3. An SEO plan that has goals and purpose.
4. A good working relationship with your SEO expert and Indiana Web Development company.
5. Intentional Website content.  Well written, effective and unique.

If you wish to learn more about the benefits of SEO or a well developed website, contact MM&D - your Indiana Website Design, Indiana Website Development and Indiana SEO consulting company.

Hoosier Tae Kwon Do is based in Middlebury, Indiana and approached us about a website design and website development project.  We gathered the needed information and set out to build them the perfect website within their budget.  They were looking for the ability to blog on a continual basis without having to use a third party site.  We encorporated blogging into the website development and came up with a plan that suited them well.  We also used a creative overlay for the images on the website.  Phase 2 is looking to add some interactivity to the website through video and other resources.  All in all, it was a great project for us and a good first exposure for HTKD.  Just another Indiana Web development project.

Website Design and website development go hand in hand with a good SEO plan. SEO simply stands for Search Engine Optimization, which basically means; helping your site get the best rankings in Google and other Search Engines. This is a service that every company should take advantage of. You can optimize for your area, industry or product. Whatever your demographic, message and service, you can specifically attract the customers you want, and we can help you do that. It is wise to design and develop in a way that helps your rankings, but that simply isn’t enough these days. Google has rules and you must play by those rules to effectively reach satisfactory ranking.

Company’s would choose to optimize for:

1. Location - for example; Goshen, IN;  Ft. Wayne, IN; Indianapolis, IN; Terre Haute, IN; Sturgis, MI; Coldwater, MI; Kalamazoo, MI; Seattle, WA; Everett, WA; Bellingham, WA; Denver, Co; Colorado Springs; Co; Fort Collins, Co; Boulder, Co - look at surrounding areas your company could do business.
2. Services - Those services your company will be promoting.
3. Products - The products you will be advertising/selling on the website.
4. Message -What you are trying to say, get across.

There are many options in optimizing, which is why working with a specialist is very wise. If you are looking for an Indiana based company to assist you with your SEO, Website Design or Website Development, consider us in your searching.

Many of the company’s throughout the states are now looking to get their 5-10 year old site redone. Animated GIF files were once cool and cutting edge, the massive amounts of clip-art, it was all cool at one point in history (don’t ask me when, but apparently it was). So what are some key elements to look for when redesigning your site?

• If there is mention of Clip Art - RUN! Stock images have really come a long way. The only time a web site design should use clip-art is when it is absolutely necessary.
• Template sites - the only time a template should be used is on the very low budget sites or if there is no desire to be unique on the web.
• Lack of attention to the service or product your company uniquely provides.  Even if it is a highly competitive service, your company is still unique to what you do.  Don’t let others put you inside a box labeled “everyone else.”  Search for the Indiana Web Design firm and Web Developement firm that puts your company first.

The web is a wide open market for great websites.  The users are board with the same old, they want fresh, exciting, clean and professional.  And they want it fast.  So check into your web designers and website re-designers before you begin a project with them.