A few days back we talked about Indiana Web Design text, good text.  Well today, we are going to talk about web development text - bad text.  The average user will make a judgement on a site within the first few seconds and in most cases, even within the first second.  That is not long.  Well, for Indiana web design companies, that makes our job a bit more difficult.  How do you capture the attention of a over-stimulated, impatient, highly judgemental, opinionated user?  Everyone has their own opinions on what a good looking website is and what is an ugly (or worse, cheesy) website.  We have all seen them; obnoctious scrolling text - or better yet blinking, high volumes of rediculas clip art - the old microsoft clip art and animated gifs - Yikes!  The newspaper layout is always an indication that your site is five to ten years old - and lets be honest here - nobody wants information that is five to ten years old!  The web user now is looking for unique, fresh, informative and FAST!  They want to find what they are looking for quickly and they want it to be presented professionally and clean.

So here are some DONT’S for web site text:

• Dont write a novel - nobody wants to spend twenty minutes reading something for one minute of information
• Dont use the newspaper format - no matter what your web developer advises you (if your web developer is advising the book format, its time for a new web developer)
• Dont use blinking or scrolling text - sometimes flash has been used for some unique and discreete text options - this is cool for the user but not so cool for Google (but that’s a different topic for another day)
• Dont make your text so small that the users need to change their screen resolution or grab their magnifying glass to read it - user friendly web design remember
• Dont let an uneducated web writer put together your text content - even if you have a professional writer on staff - have them work with a qualified website text specialist - life is different on the web

So there are some ideas for making your indiana web design project a success.  If you would like some consulting on your existing site - maybe how to improve or update - or maybe looking to do a new web design and web development project - contact indiana web design

This entry was posted on Tuesday, December 18th, 2007 at 10:06 am and is filed under effective web design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.